UT Libraries' UX Research Privacy Policy Statement
This privacy policy statement explains how the University of Texas at Austin Libraries ("we," "us," or "our") use Microsoft Clarity to analyze user behavior and improve our website. Microsoft Clarity is a service provided by Microsoft that helps us understand how visitors interact with our library website.
INFORMATION WE COLLECT
Microsoft Clarity collects information about your activity on our library website using cookies and similar technologies. We do not collect any typed information on the site. This information also does not identify you personally and may include:
- The pages you visit on the library website
- How long you stay on each page
- The links you click
- How you interact with the library website (e.g., navigating to parts of the site, using online resources)
HOW WE USE THE INFORMATION
We use the information collected by Microsoft Clarity to:
- Analyze user behavior and improve the usability of our library website
- Identify areas of the website that need improvement
SHARING OF INFORMATION
We share the information collected by Microsoft Clarity with Microsoft. Microsoft uses this information to provide and improve Microsoft Clarity and other Microsoft products and services. For more information on how Microsoft collects and uses data, please see the Microsoft Privacy Statement Microsoft Privacy Statement – Microsoft privacy .
YOUR CHOICES
You can opt-out of having your activity tracked by Microsoft Clarity by disabling cookies in your web browser. You can find more information about how to do this at Home .
CHILDREN'S PRIVACY
The University of Texas at Austin Libraries website is not directed towards children under the age of 13. We do not knowingly collect personal information from children under 13.
CHANGES TO THIS PRIVACY POLICY
Microsoft might update their privacy policy, which you can read on their website. If this happens, we may update this privacy policy. We will post any changes on this page.
ADDITIONAL INFORMATION
- Microsoft Clarity does not collect any personally identifiable information (PII) such as your name, email address, or IP address.
- Microsoft Clarity is GDPR and CCPA compliant.
- Microsoft’s privacy statement can be found here
CONTACT US
If you have any questions about this privacy policy, please contact Caroline Padon, User Experience Strategist at caroline.padon@austin.utexas.edu
